Disclosure - This is a paid collaboration with Shout PM
When it comes to marketing your business at Christmas time, there are countless things you could do. Of course, the earlier you start the better, but it’s never too late to get into the Christmas spirit. If you have a store, restaurant or other retail location, don’t be afraid to go all out and decorate the place from head to toe. This will attract more attention and boost your profits. You could also hand out little chocolate Santas to passers-by to make a good impression. In fact, promotional Christmas gifts are a great method for attracting new customers and retaining existing ones.
If you’re an eCommerce company, adding a little branded gift into your customers’ packaging will show them how much you appreciate them and encourage repeat purchases. You could also consider customising the packaging to create a memorable unboxing experience.
Make sure you’re active on social media throughout the holiday period; if you don’t keep up with the competition, you’ll fade into the shadows. Another way to remind your clients you exist with a funky Christmas card. Christmas is a great opportunity to get a little creative with your graphic designs and make an effort to stand-out from the crowd. If online marketing isn’t really your strong point, you could always get in touch with an agency to guide you in the right direction and give you some useful tips.
Emotions play a huge part at Christmas time so you could team up with a charity to promote your brand values. For instance, you could advertise that a certain percentage of every sale will go to your chosen charity in December. Another option is to provide your customers with an opportunity to make a donation of their own during the checkout process. Partnering with a charity is not only a great way to do your bit for society and help people, it will also spread some brand awareness and build your network.
Michelle
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