Disclosure - This is a collaborative post
As an e-commerce retailer, your product's packaging plays a crucial role in making a lasting impression on your consumers, fostering the creation of user-generated content, and enhancing your brand and reputation. Today, packaging is more than just a means to protect goods during transit; it is an integral part of an experience that can significantly benefit your brand and marketing presence.
But what makes a good packaging experience? If the aim of your packaging is to help you stand out, get featured in some creative unboxing videos, and make an impact upon delivery, then the following tips can help you do just that. The unique unboxing experience your packaging can create is not just about opening a box; it's about creating excitement and anticipation that consumers want to share with others.
Custom Boxes
Firstly, to make the right impact with your packaging, you need to make sure that the box or package you use fits the product and isn’t too big or too small. After all, its primary function is to desire safe and secure products from A to B without damage. Custom boxes allow you to pack orders in a box or bag that removes any excess space and reduces unnecessary fillers so they sit nicely within the space and are air-protected. Sending out small items in huge boxes is a big no-no and will result in the wrong kind of attention. Make sure to look into your options for your products and get packaging that is the perfect fit.
Dress It Up
The unboxing experience isn't about simply opening the box. These days, consumers who produce this type of content want to see something shareable they can make nice content from. This means making your box as attractive as possible and enticing others to want to snap pictures, film reels and more to share with their audience. Think about adding your branding to the packaging, adding inserts into boxes, or using online sticker printing services to create custom stickers with your logo or other message to secure wrapping. All of these little tweaks combined can help you to create packaging that screams to be captured and shared with others.
Use Sustainable Materials
One thing that's becoming increasingly clear, especially from online opinions, is that more people prefer sustainable packaging options. The last thing they want to see is excessive use of non-recyclable or non-reusable materials in their orders. Opting for recycled packaging for shipping orders, using biodegradable products for packing inserts, or reusable materials for other purposes can significantly enhance your eco credentials and meet consumer demand for more sustainable materials and less waste.
Personalise It
We've discussed making the parcel fit your brand by tailoring the box size and custom elements to create an unboxing experience, but another thing you can do is make it personalised for the customer. Using inserts with their name on them, a little thank you note, a note to offer a discount for their next order or a loyalty card can make the purchase more personalised to the customer and ensure they feel valued and will return to shop with you again. This can form part of the overall unboxing experience and still be extremely impactful on its own.
- If you enjoyed this post leave us a comment.
- If you have visited any of the attractions mentioned in this post share photos with us on our socials.
- If this post has helped you in anyway you can Buy Us A Virtual Coffee to say thanks.
- If you would like to work with us please visit on Work With Us page for more details
Michelle
No comments
Post a Comment
Thanks for your comments. I love reading them :)